Latina Moms are drawn to the entertainment value of American marketing.
Buenos Dias co-branded products do just that.

There are 8 other key things to know about Latina Moms:

Knowing Hispanic Moms

Two market research firms, Packaged Facts and Silver Stork Research, have teamed up to produce a comprehensive, just published report called The U.S. Hispanic Mom Market.

The report combines original quantitative and qualitative research, as well as secondary sources. Here's a condensed version of some of the insights, what the report calls the "Nine Key Things to Know About Latina Moms".

1. This is an extremely dynamic market. Hispanic moms have the highest birth rates and the largest families. They are the youngest moms. They are the fastest growing mom segment.
2. Family is number one. She takes pride in her role as mother. When given the choice between family and friends, she'll pick family. And when given "free time," she would rather spend it with her family.
3. Her heritage is important to her. And retaining her heritage and passing it on is an important motivator. Though acculturation is evident in language and eating, ethnic culture and identity run strong.
4. She is confident in being a mother. Motherhood is central to her identity, and she feels like she is doing a good job. Hispanic moms respond to positive images of motherhood and gravitate to information as to how they could do a better job.
5. She has high aspirations for her children. The goal is a happy family, not wealth or individual success. She wants her kids to be given as much opportunity as any other American child.
6. She faces challenges as a Latina mom. Prejudice. Discrimination. Lack of acceptance of Spanish. Stereotypes of Hispanics in the movies and on television. Adapting to American culture without letting go of her own.